J ALVAREZ CONQUERS EUROPE DURING A HIGHLY SUCCESSFUL CONCERT TOUR ~ allies entertainment

Geneva, Switzerland

France, Paris

Madrid, Spain

Roma, Italia

Amsterdam, Netherlands

THE NEW SINGLE “SE ACABO EL AMOR” CLEARLY THE NEW FAVORITE IN EVERY PLAZA

THE SUPERSTAR ROCKED THE CROWD IN 6 IMPORTANT CITIES IN THE REGION WHERE FANS EAGERLY AWAITED HIS ARRIVAL

J ALVAREZ WILL INTERPRE HIS HIT SINGLE “LA PREGUNTA” DURING THE LIVE BROADCAST OF PREMIOS JUVENTUD 2013 THIS JULY 18^TH

Miami, FL (Tuesday, July 16, 2013) – The euphoria of fans in Europe for J ALVAREZ has increased to new levels! During a six- country concert tour in the region, the young star wowed the crowds with his music, adding to his already massive fan base around the world. J ALVAREZ touched down on six major plazas and, with his hardcore Reggaeton, thrilled the hearts of fans who eagerly awaited his arrival and proved that the language barrier was not the slightest obstacle.

J ALVAREZ exceeded expectations in the cities of Geneva, Switzerland - Paris, France - Madrid, Spain - Rome, Italy - and Amsterdam, Holland, where the artist performed in front of thousands of fans who received him with open arms.

Among the hits he performed were "El Amante" and "Actúa", but it was his current single“Se Acabó El Amor” that 'brought the house down' night after night, confirming that the track has been the perfect successor to his greatest triumph yet, "La Pregunta". The song, “Se Acabó El Amor”, is currently among the top positions of the popularity charts and radio charts in the U.S., and the world. In addition, the music video remains a favorite on video channels and digital platforms, with more than 3.6 Million views to date on Vevo.com.

Undoubtedly J ALVAREZ has become the chief representative of Reggaeton around the world, an achievement that also makes him the preferred urban artist of the new generation. There is not currently another 'new' artist with a level of success and recognition comparable to J ALVAREZ, and precisely what the singer-songwriter is achieving with his music is extraordinary and merits recognition. Currently seen as a dominant force in the industry of Latin urban music, Alvarez is recognized for his talent and his ability to rise above all others and take charge of your own destiny.

DON’T MISS J ALVAREZ’ EPIC PERFORMANCE OF “LA PREGUNTA” ON PREMIOS JUVENTUD!

Premios Juventud will be broadcast on the Univision Network this July 18 live from the Bank United Center in the University of Miami.